Výkonnost podniku v kontextu spokojenosti zákazníka, zpětných toků, kvality, inovací a znalostí

Alena Klapalová, Petr Suchánek, Radoslav Škapa
Anotace

Předmětem publikace je výzkum spokojenosti zákazníka a jejích souvislostí s výkonností podniků, kvalitou (produktu i řízení podniku), inovacemi a znalostmi. Hlavním cílem je analýza vzájemných vztahů výše uvedených faktorů včetně jejich systemizace na základě empirických zjištění v podnicích napříč odvětvími v ČR. Publikace zachycuje teoretický rozbor základních vztahů výše uvedených veličin a diskutuje je s výsledky analýzy primárních dat z podniků. Smyslem je objasnit, nakolik vazby předpokládané literaturou mají odraz v českém prostředí a jakým způsobem a jak moc ovlivňují subjektivní a objektivní výkonnost podniků. Při konstrukci modelů byly použity oba druhy ukazatelů a bylo zjištěno, že se výsledky na nich založené liší a že se liší také modely v rámci různých ukazatelů.
 

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E-kniha (PDF)

ISBN-13 978-80-210-9648-6
Počet stran 126
Rok vydání 2020
Pořadí vydání 1., elektronické
doi https://doi.org/10.5817/CZ.MUNI.M210-9648-2020

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ISBN-13 978-80-210-9647-9
Formát 148 mm×210 mm
Počet stran 126
Rok vydání 2020
Pořadí vydání 1.

Obecné informace

Klíčová slova výkonnost podniku , spokojenost zákazníka , inovace , kvalita , znalosti , zpětné toky
Jazyky Čeština
Reference

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