Výkonnost podniku v kontextu spokojenosti zákazníka, zpětných toků, kvality, inovací a znalostí
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Tato práce je licencována pod licencí Creative Commons Attribution-NonCommercial 4.0 International License.
Název anglicky: Business performance in the context of customer satisfaction, backflows, quality, innovation and knowledge
Předmětem publikace je výzkum spokojenosti zákazníka a jejích souvislostí s výkonností podniků, kvalitou (produktu i řízení podniku), inovacemi a znalostmi. Hlavním cílem je analýza vzájemných vztahů výše uvedených faktorů včetně jejich systemizace na základě empirických zjištění v podnicích napříč odvětvími v ČR. Publikace zachycuje teoretický rozbor základních vztahů výše uvedených veličin a diskutuje je s výsledky analýzy primárních dat z podniků. Smyslem je objasnit, nakolik vazby předpokládané literaturou mají odraz v českém prostředí a jakým způsobem a jak moc ovlivňují subjektivní a objektivní výkonnost podniků. Při konstrukci modelů byly použity oba druhy ukazatelů a bylo zjištěno, že se výsledky na nich založené liší a že se liší také modely v rámci různých ukazatelů.
E-kniha (PDF)
ISBN-13 | 978-80-210-9648-6 |
Počet stran | 126 |
Rok vydání | 2020 |
Pořadí vydání | 1., elektronické |
doi | https://doi.org/10.5817/CZ.MUNI.M210-9648-2020 |
Brožovaná vazba
ISBN-13 | 978-80-210-9647-9 |
Formát | 148 mm×210 mm |
Počet stran | 126 |
Rok vydání | 2020 |
Pořadí vydání | 1. |
Obecné informace
Klíčová slova | výkonnost podniku , spokojenost zákazníka , inovace , kvalita , znalosti , zpětné toky |
Jazyky | Čeština |
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