Shaping Identity Beyond Adornments: Bvlgari’s Domvs and its Role in Conveying the Brand Heritage within the Realm of the Corporate Museum In: Collecting and Identity. Meanings and Interpretations | Munispace

Collecting and Identity. Meanings and Interpretations

Kapitola

Shaping Identity Beyond Adornments: Bvlgari’s Domvs and its Role in Conveying the Brand Heritage within the Realm of the Corporate Museum

Amalia Nangeroni

Rok vydání: 2026

https://doi.org/10.5817/CZ.MUNI.P280-0874-2026-8

Shaping Identity Beyond Adornments: Bvlgari’s Domvs and its Role in Conveying the Brand Heritage within the Realm of the Corporate Museum pdf, 2MB

Abstrakt

The paper examines Bvlgari’s Domvs as a corporate museum and explores its role in communicating the identity and heritage of the luxury brand. Focusing on the relationship between collecting, display, and brand narrative, the study analyses how the museum transforms objects associated with adornment into instruments of cultural representation. It argues that the Domvs functions not merely as a repository of jewellery and archival materials but as a space in which the history, values, and identity of Bvlgari are constructed and conveyed to the public. By situating the corporate museum within broader discussions of collecting and identity, the chapter highlights the role of material culture in shaping brand heritage and institutional self-representation

Klíčová slova

Bvlgari, corporate museum, brand heritage, collecting, identity

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