Sustainable Business Development Perspectives. Proceedings of Scientific Papers

Kapitola

The impact of marketing in the processing of agricultural waste

Khrystyna-Iryna Yevchuk
Rok vydání: 2022

https://doi.org/10.5817/CZ.MUNI.P280-0197-2022-28
The impact of marketing in the processing of agricultural waste html, 115KB

Abstrakt

Waste from agricultural waste accounts for a large share of waste in general, in general about 64% of waste per year is waste from rural industry. The quality and speed of processing of agricultural waste is influenced by the behavior of the population. Changing the behavior of the population to good habits has the best effect on the speed of integration of agricultural waste processing. In general, the main marketing parties that influence the processing of agricultural waste include: customers, suppliers, employees, finance, regulators, media, the public. Types of waste can be divided into: avoidable, partially avoidable and unavoidable. Garbage recycling marketing affects all stages of product consumption, namely: manufacturing, manufacturing, retail and household.

Klíčová slova

Recycling marketing, waste, waste recycling, marketing strategy, recycling integration

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