Sustainable Business Development Perspectives. Proceedings of Scientific Papers
KapitolaMulti-criteria evaluation of start-up resources
Rok vydání: 2022https://doi.org/10.5817/CZ.MUNI.P280-0197-2022-21
Abstrakt
The purpose of this article is to assess the resources of start-ups in terms of their usefulness, rarity, resistance to imitation, and quality, and thus understand the internal assumptions of start-ups for successful business making. A modified VRIO analytical method was used to evaluate the attributes of the resources. The research sample contained 112 start-ups. Each start-up was studied by a member of the research team, who personally recorded the founder's evaluations. Correlation and regression analysis were used to find the relationship between resources and business performance. People have the highest level of aggregate evaluation among the researched resources, but their less value of the business experience weakens them. The resource with the highest level of quality is technology, but it is weakened by a small rarity. The problem of all resources is low quality, which is evaluated from an international perspective. Start-ups are weakened by a lack of quality (smart) finance and external know-how. However, finance and external know-how are also relevant factors in the business performance of a start-up. The result of the research is a multicriteria evaluation of start-up resources, which provides a realistic assessment of empirical assumptions for successful business making. It is a good counterpoint to the prevailing research, which lacks evidence from practical business making.
Klíčová slova
start-up, resources, value, rareness, imitability, quality, degree of development
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