Sustainable Business Development Perspectives. Proceedings of Scientific Papers
KapitolaAbstrakt
Nowadays, companies without innovation activity have only a low probability of success in domestic and global markets. More and more, demanding customer requirements, growing competition, advances in technological development and globalization in a constantly changing business environment are becoming driving forces for innovation. However, innovation goes hand in hand with entrepreneurship, as who conveys it are mostly the entrepreneurs. The article presents situation in the area of innovation and entrepreneurship in Europe, with a special attention on Slovakia, and also distribution of enterprises for seven different innovation profiles across the Europe
Klíčová slova
innovation, entrepreneurship, competitiveness, creative industry, sustainability, development
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