Sustainable Business Development Perspectives. Proceedings of Scientific Papers

Kapitola

Abstrakt

The aim of this paper is to identify specific problems of intellectual property rights protection in creative industries and to identify the current state of this protection in the Slovak and Czech Republic. The results presented in this paper are based on the official statistics of the Czech and Slovak Statistical Offices, which conduct two-year cycles of surveys of innovative activities of companies. In June 2020 data for 2016-2018 were published. A harmonized Eurostat model questionnaire was used for data collection by all EU countries, thus ensuring comparability of the data gathered. These results are interpreted with the ambition to suggest appropriate solutions. The proposed paper is also reflecting the current state of digitalization and digital transformation currently identified in creative industries and is raising relevant questions, such as: How can intellectual property rights be enforced in the digital environment to prevent infringements of intellectual property rights and to limit the legitimate use of copyright exceptions? How to find a balance between strong IPR protection and the ability of businesses to exploit the creative potential of the knowledge economy? How can consumer and competitor rights be transferred from analogue to digital context? Do we need new categories of intellectual property rights? Can we create a system of rights that ensures that the scope and duration of rights do not create obstacles to the expansion of creativity?

Klíčová slova

intellectual property, innovation activities, creative industry, trade secrets


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