Sustainable Business Development Perspectives. Proceedings of Scientific Papers
KapitolaEvaluation of Product Recall Activities from the Perspective of Customers and Retailers
Rok vydání: 2022https://doi.org/10.5817/CZ.MUNI.P280-0197-2022-9
Abstrakt
The main goal of the paper is to evaluate the product recall activities from the perspective of customers and retail representatives. To achieve this goal, primary quantitative research has been carried out, which examines consumers' attitudes towards the environmentally responsible activities of organizations and towards activities supporting the recall of unnecessary products. The survey was performed between November and December 2020 and involved 4,888 Slovak consumers. Respondents were selected to meet a representative sample for gender, age, education, size of residence, and income. Clearly, there is room for improving the awareness of ultimate customer on the market. The fact that quite a high number of customers would be willing to behave desirably, however they “forget”, appears positive. It is therefore a task of a number of entities involved in the modern marketing management (for-profit organisations, non-profit organisations, civil initiatives, educational institutions at several levels, state apparatus, etc.) to sufficiently communicate the purpose of the reverse distribution in order to clarify the role of the driving force for ultimate customers.
Klíčová slova
Customer behaviour, Distribution Channels, Sustainable distribution
Reference
Braungart, M. (2021). "Cradle to Cradle The new Recycling Quality." Wochenblatt Fur Papierfabrikation 149(12): 700-701.
Fan, H. R., et al. (2022). "Design of win-win return policies for online retailers." European Journal of Operational Research 301(2): 675-693.
Haase, M., Becker, I., Pick, D.: Alternative economies as marketing systems? The role of value creation and the criticism of economic growth. J. Macromarket. 38(1), (2018). https://doi.org/10.1177/0276146717728776
Harris, S. M. (2007). "Green Ticke(TM) : an example of sustainability certification of goods and services." Management of Environmental Quality 18(2): 167-178.
Chamberlin, L., Boks, C.: Marketing approaches for a circular economy: using design frame-works to interpret online communications. Sustainability 10(6) (2018). https://doi.org/10.3390/su10062070
Osuntuyi, B. V. and H. H. Lean (2022). "Economic growth, energy consumption and environmental degradation nexus in heterogeneous countries: does education matter?" Environmental Sciences Europe 34(1).
Santor, D.A., Fethi, I., McIntee, S.-E.: Restricting our consumption of material goods: an application of the theory of planned behavior. Sustainability 12, (2020) https://doi.org/10.3390/su12030800
Shamsuddoha, M., et al. (2022). "Environmental sustainability through designing reverse logistical loops: case research of poultry supply chains using system dynamics." Journal of Business & Industrial Marketing 37(4): 823-840.
Shaw, M. A. (2003). "Sustainability principles for product design." Design and Manufacture for Sustainable Development 2003: 69-80.
Sheth, J. N., Sisodia, R. S.: Does marketing need reform? Journal of Marketing 69(4),1-25(2005)
Sun, X., et al. (2022). "The application of Industry 4.0 technologies in sustainable logistics: a systematic literature review (2012-2020) to explore future research opportunities." Environmental Science and Pollution Research 29(7): 9560-9591.