XXIV. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků

Kapitola

Tourism megatrends before the pandemic outbreak: a comparative analysis of two destinations

Markéta Novotná, Daniela Garbin Praničević, Josef Kunc
Rok vydání: 2021

https://doi.org/10.5817/CZ.MUNI.P210-9896-2021-26
Tourism megatrends before the pandemic outbreak: a comparative analysis of two destinations pdf, 500KB

Abstrakt

The paper deals with the issue of urban tourism and destination sustainability in the context of global megatrends. It builds on previous theoretical studies which identified and analysed current global trends affecting tourism and its sustainable development. Based on the knowledge of the key trends and their potential impact on destination sustainability, the paper compares the situation in two selected European cities (Prague, Split) before COVID-19. It aims to evaluate the main problems putting pressure on these cities, their infrastructure and services. Moreover, it identifies possible performance gaps in managing sustainable development. For this purpose, participatory observation and an online questionnaire including closed questions for destination representatives were adopted. According to the results, these cities faced different challenges. Prague was significantly influenced by the expansion of the sharing economy and the presence of new demand segments (e.g. Generation Z). Split benefited greatly from the preferences of a healthy lifestyle and localism. As far as the approaches to dealing with the impacts of tourism on destination sustainability regards, representatives of Split had lower performance in the monitoring system and pricing policy. Prague needed to focus on innovative and customised product development.

Klíčová slova

global trends, sustainability, urban destinations

Reference

  • AZZOPARDI, E., NASH, R., (2013). A critical evaluation of importance-performance analysis, Tourism Management, vol. 35, pp. 222-233. DOI: 10.1016/j.tourman.2012.07.007.
  • Buckley, R., Gretzel, U., Scott, D., Weaver, D., Becken, S., (2015). Tourism Megatrends. Tourism Recreation Research, 40, no. 1, pp. 59-70. ISSN 2320-0308. DOI: 10.1080/02508281.2015.1005942.
  • BUHALIS, D., (2000). Marketing the competitive destination of the future. Tourism Management, vol. 21, no. 1, pp. 97-116. DOI: 10.1016/S0261-5177(99)00095-3.
  • CELATA, F., ROMANO, A., (2020). Overtourism and online short-term rental platforms in Italian cities. Journal of Sustainable Tourism, ahead-of-print, pp. 1-20. DOI: 1080/09669582.2020.1788568.
  • CZSO, (2020). Public Database [statistics]. Tourism. Available at: https://vdb.czso.cz/vdbvo2/faces/en/index.jsf?page=statistiky#katalog=31739.
  • DIOKO, L. D. A., SO, A. S., (2017). Residents’ quality of life and visitors’ quality of experience: Revisiting tourism carrying capacity in Macao. Worldwide Hospitality and Tourism Themes, vol. 9, no. 3, pp. 349-360. ISSN 1755-4217. DOI: 10.1108/WHATT-02-2017-0006.
  • DODDS, R., BUTLER, R., (2019). The phenomena of overtourism: a review. International Journal of Tourism Cities, vol. 5, no. 4, pp. 519-528. DOI: 10.1108/IJTC-06-2019-0090.
  • Dwyer, L., Edwards, D. C., Mistilis, N., Roman, C., Scott, N., Cooper, C., (2008). Megatrends Underpinning Tourism to 2020: Analysis of Key Drivers for Change. Queensland: CRC for Sustainable Tourism Pty Ltd. ISBN 9781920965525.
  • DWYER, L., DRAGIĆEVIĆ, V., ARMENSKI, T., MIHALIČ, T., KNEŽEVIĆ CVELBAR, L., (2014). Achieving destination competitiveness: an importance–performance analysis of Serbia. Current Issues in Tourism, vol. 19, no. 13, pp. 1309-1336. DOI: 10.1080/13683500.2014.944487.
  • DWYER, L., KNEŽEVIĆ CVELBAR, L., EDWARDS, D., MIHALIČ, T., (2012). Fashioning a destination tourism future: the case of Slovenia. Tourism Management, vol. 33, pp. 305-316. DOI: 10.1016/j.tourman.2011.03.010.
  • GARCÍA-HERNÁNDEZ, M., DE LA CALLE-VAQUERO, M., YUBERO, C., (2017). Cultural heritage and urban tourism: Historic city centres under pressure. Sustainability, 9, no. 1346, pp. 1-19. DOI: 10.3390/su9081346.
  • HUDSON, S., HUDSON, L., (2017). Marketing for tourism, hospitality & events: a global & digital approach. Los Angeles, London, New Delphi, Singapore, Washington DC, Melbourne: Sage. ISBN 978-1-47392-663-9.
  • ICCA, (2017). Sustainable Destination Management Trends & Insights. Available at: https://www.gds-index.com/uploads/extra/GDS-Index-trends-and-insights-2016-whitepaper.pdf.
  • JANG, H., PARK, M., (2020). Social media, media and urban transformation in the context of overtourism. International Journal of Tourism Cities, vol. 6, no. 1, pp. 233-260. DOI: 10.1108/IJTC-08-2019-0145.
  • MILANO, C., (2017). Overtourism and Tourismphobia: Global trends and local contexts. Technical Report. Barcelona, Ostelea School of Tourism and Hospitality. DOI: 10.13140/RG.2.2.13463.88481.
  • NOVOTNÁ, M., GRAJCIAROVÁ, L., POLEHŇA, D., (2019). Identifikace globálních trendů v cestovním ruchu a jejich vliv na udržitelnost destinace. In mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masarykova univerzita, pp. 462-469. ISBN 978-80-210-9268-6. DOI: 10.5817/CZ.MUNI.P210-9268-2019-58.
  • OECD, (2018). Tourism Trends and Policies. Paris: OECD Publishing. ISBN 978-92-64-28739-6. DOI: 10.1787/tour-2018-en.
  • OH, H., (2001). Revisiting importance-performance analysis. Tourism Management, vol. 22, no. 6, pp. 617-627. DOI: 10.1016/S0261-5177(01)00036-X.
  • PEETERS, P. M., GÖSSLING, S., KLIJS, J., MILANO, C., NOVELLI, M., DIJKMANS, C. H. S., MITAS, O., POSTMA, A., (2018). Research for TRAN Committee – Overtourism: impact and possible policy responses. Brussels: European Union. ISBN 978-92-846-4406-3. DOI: 10.2861/919195.
  • TOURIST BOARD OF SPLIT, (2020). godina [statistics]. Available at: https://visitsplit.com/en/3844/2019-godina.
  • UNWTO, (2018). Overtourism? – Understanding and Managing Urban Tourism Growth beyond Perceptions, Executive Summary. Madrid: UNWTO. ISBN 978-92-844-2006-3. DOI: 10.18111/9789284420070.
  • ŻEMŁA, M., (2020). Reasons and Consequences of Overtourism in Contemporary Cities—Knowledge Gaps and Future Research. Sustainability, vol. 12, no. 5, pp. 1-20. DOI: 10.3390/su12051729.