XXIII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků



The paper is focused on the issue of tourism destination competitiveness. It tracks the application of two most-cited models of destination competitiveness in research practice defined by the various research papers published in journals involved in ProQuest Central and EBSCO databases from 2010. The aim of the paper is to identify the principal factors of destination competitiveness and create an aggregate model in a form of a causal loops diagram (CLD). Moreover, the paper pays attention to a role of destination stakeholders in the competitiveness models. Thus, it enriches the aggregate model with the stakeholder collaboration factor. It examines connections between the factor of stakeholder collaboration and other related competitiveness factors and identifies the leverage points affecting the dynamics of destination competitiveness. In such a way the paper provides a recipe for destination managers enabling them to define tourism policy so to be able to utilize cooperation with stakeholders as a source of competitive advantage, and thus to systematically increase destination competitiveness and improve the competitive position of the destination.

Klíčová slova

tourism destination, competitiveness, system dynamics, stakeholder, CLD