Page 524 - Актуальные проблемы обучения русскому языку XIII

The ratio of the number of terms used by recruiters and job candidates is
respectively:
Episode 18: 2 – 18.
Episode 32: 3 – 7.
Episode 43: 11 – 22.
Episode 30: 7 – 12.
As is seen from the ratio of the terms, job candidates use them (approximately twice)
more actively. Recruiters use terms in case of immersion into another professional
discourse. Consequently, one of the main functions of terms in job interviews is indication of
a self-presentation strategy with an implicit presentation of professional merit.
The next representative group of special vocabulary used by communicants in job
interviews is professionalisms - «words and expressions inherent in speech of
representatives of different professions or spheres of activities. They penetrate into
common literary vocabulary (primarily, into oral speech) and usually act as colloquial and
emotionally loaded equivalents of terms» (EL 1990, 403). As for the recruitment discourse,
the majority of professionalisms is loanwords yet not fully assimilated in the Russian
language, including barbarisms – «words or expressions of foreign nature, not completely
assimilated by the borrowing language predominantly due to challenges of grammar
acquisition» (Nelyubin 2003, 27). In our opinion, this bright feature of the recruitment
discourse is linked with its young age. Since this is a relatively new business environment,
the boundaries between terms and professionalisms, professionalisms and barbarisms are
relatively flexible. For example, the following lexemes were revealed in the Russian
language:
- проект-стартап – (from English startup company, startup) a project at its initial
stage (KR, episodes 7, 24, 27, 30);
- юзабилити сайта – (from English usability) - simple and convenient use of the
web-site (KR, episode 7);
- брендинговый – (from English branding) – a complex of consecutive measures
aimed at creation of holistic and high-demand image of a product or a service for a
consumer (KR, episode 9);
- оффлайновые магазины – (from English offline) – traditional stores located in
the streets (as an antonym of «он-лайновые» - virtual, online) (KR, episodes 10,
38);
- cео – (from English SEO – Search Engine Optimization) – the web-site optimization
for its further promotion in searching engine rankings (KR, episodes 10, 38);
- бэкап – (from English backup) – regular creation of data copies and data
substitution in case of their loss for some reason (KR, episode 17);
- билборд – (from English billboard) – a banner or a glass box illuminated from
inside used for street advertising (KR, episode 26);
- тревэл-поддержка – (from English travel, support) support and organization of
business trips for a company’s employees (KR, episode 27);
- диверсифицировать – (diversificatio) a change, diversity; from Latin diversus –
different and facere – to do) – product range expansion, retargeting of the market,
mastering product development in order to enhance productivity, gain economic
benefits, eliminate bankruptcy (KR, episode 31);
- хед квотерс – (from English headquarter) – a main office (KR, episode 33);
- траффик – (from English traffic) – a volume of information transmitted via a
computer network for a certain period of time (KR, episode 34);
- лофт – (from English loft) – a new type of housing; industrial premises refitted for
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