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        <div id="content-top1">Page 390 - Online marketingová komunikace cílící na děti školního věku</div>
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    <pre style="white-space:pre-line"><code>Rejstřík

         R                                  S
         Rada pro reklamu 113–117           Samoregulace 110, 113–115, 117, 119,
         Rádci v oblasti IT 161, 176, 220     121–123, 125, 127
         Rámcový vzdělávací program 129, 130,   Sdílení digitálních přístrojů 161, 172,
            134, 136, 138, 320                173, 220, 224
         Ranking 77                         Sdružení
         Recenze produktů 46, 70, 94, 95, 179,   −  pro internetovou reklamu 78, 117
            180, 182, 189, 214, 215         −  pro internetový rozvoj 113, 117, 118
         Referenční skupiny 25, 29          Search Engine Optimalization (SEO)
         Reklama                              76, 94
         −  brandová 77–79                  Segment 44, 48, 68, 69, 96, 105, 297, 305
         −  cílení reklamy 44, 45, 48, 49, 59, 68,   Slevy 77, 81, 84, 89, 95, 103, 161, 178,
            89, 94, 101, 120–124, 182, 186, 197,   180, 181, 184, 185, 230, 289, 290,
            311, 313                          301, 302, 312, 318
         −  erotická 118                    Snapchat 54
         −  In-Game Advertising 86–89, 163,   Socializace spotřebitele 23, 31, 33,
            196, 197                          36–41, 130, 131, 176, 219–222, 226
         −  In-stream 59, 60, 185, 186      Sociální sítě 14, 43, 57, 58, 65, 66, 68,
         −  klamavá 118, 121                  70, 109, 110, 124–129, 162, 167, 179,
                                              192, 250, 265, 299, 303, 310, 313
         −  kodex reklamy
         −  názory na 113, 161, 177, 178, 218,   Sociodemografické charakteristiky 48,
            222, 304, 308                     55, 158, 172, 221, 227, 229–233, 238,
         −  nepřeskočitelná In-stream 60      243, 244, 256, 258–286, 289, 291,
                                              293, 306, 308, 309
         −  placená 44, 47–49, 55, 68, 94, 122,   Socioekonomické postavení 55, 95, 154,
            123, 128, 181, 194                155, 157, 164, 167, 172, 226, 297,
         −  právní regulace reklamy 110       304
         −  překryvná 61, 186, 312          Spokojenost 15, 26, 27, 83, 94, 104
         −  skrytá 49, 118, 127, 145, 150, 192, 313
                                            Sponzorovaný obsah 49, 55, 69, 72, 73,
         −  výkonová 78, 79                   87, 99, 128, 193, 297, 300
         Reklamní mikrospoty 60             Spotřeba 21, 22, 24, 26, 30, 31, 33, 35–
         Remarketing 26, 48, 50, 60, 123, 179  41, 80, 111, 203, 223–227
         Return on Investments (ROI) 79, 82  Spotřebitel 16, 21–36, 38, 41, 78, 93,
         Rodičovská kontrola 62, 64, 169, 243,   94, 100–103, 110, 119, 127, 176, 221,
            246, 247, 258, 280, 294, 295, 298,   225, 301, 315
            299, 305, 316                   Spotřebitelské chování 21, 24, 26, 28–36,
         ROPO efekt 99                        39, 41, 52, 100, 144, 145, 150–154,
         Rozhodovatel 25, 26, 224             177, 221, 226, 314–318


                                         388</code></pre>
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